6 Reasons Why You Need a Marketing Data Warehouse
Burning through a lot of time on manual announcing? Tired of siloed information? At that point an advertising information distribution center may very well be the correct answer for you.
This is a supported post composed by Supermetrics. The sentiments communicated in this article are the support’s own.
In case you’re in any way similar to 99% of advertisers, your SEO, publicizing, and showcasing information likely despite everything lives in their own storehouses.
You have your web investigation information in Google Analytics and HubSpot, your SEO information in Moz, Ahrefs, SEMrush, as well as Google Search Console, and your internet publicizing information dispersed across Facebook, Google, Taboola, Snapchat, LinkedIn, and the various advertisement stages you happen to utilize.
Furthermore, when you’re looking at the presentation of two Google Ads points of arrival, that is thoroughly fine. All things considered, you just need to pull information from Google Analytics and Google Ads to run that examination.
Yet, when you’re attempting to get an intensive comprehension of your advertising spend and execution, you’re facing long stretches of exhausting difficult work that includes blood, sweat, and a huge amount of duplicate/gluing.
Consider the possibility that we revealed to you that an advertising information stockroom can spare you from all that.
In any case, before we talk more on the why of promoting information distribution centers, how about we rapidly take a gander at the what.
What Is a Marketing Data Warehouse Anyway?
Basically, a showcasing information stockroom is a solitary goal for putting away and breaking down the entirety of your promoting information.
An information distribution center can contain various databases and run simultaneous activities in every one of them. That is the reason contrasted with databases, information stockrooms are significantly more appropriate for promoting examination.
The other bit of uplifting news is that with the presentation of distributed computing, advertising information stockrooms have opened up – and moderate – to almost every organization.
Additionally, cloud-based information distribution center arrangements like Snowflake, Google BigQuery, Amazon Redshift, and Microsoft Azure Synapse Analytics have made it workable for you to set up your own advertising information stockroom in minutes.
Try not to Take Our Word for It
How might you profit by putting away the entirety of your information under one (distribution center) rooftop at that point?
Rather than simply posting all the advantages of advertising information distribution centers, we should take a gander at Inseev Interactive, a boutique SEO and execution showcasing organization, and one of our clients.
Here are six reasons why you should take a page of Inseev Interactive’s book and move your promoting information into an information distribution center this year.
Reason 1: Escape Copy/Paste Hell
Duplicating information from the local investigation UIs of Moz, Search Console, Google Analytics, Facebook Ads, and your dozen other showcasing stages just to glue the numbers into a spreadsheet is unpleasant.
An incredible inverse, really. It’s repetitive, tedious, and well… a gigantic misuse of your time.
Promoting information stockrooms and showcasing information pipelines like Supermetrics, then again, permit you to mechanize the way toward moving information from sources A, B, C, and D to goal X.
No more duplicate/glue.
Not any more carpal passage.
As Eddie Zaldivar, Senior Director of Paid Media and Analytics from Inseev Interactive puts it, “Supermetrics has associations with all the stages we need and it offers simple to utilize outlines directly out of the container.”
Reason 2: Say ‘See Ya!’ to Spreadsheets’ Limited Capacity
The principle motivation behind why Eddie and his group at Inseev chose to begin putting away their advertising information in an information stockroom was that their Excel sheets were blasting at the creases.
Try not to misunderstand us, we despite everything love spreadsheets here at Supermetrics. Yet, in case we’re by and large totally legitimate with you, spreadsheets were never intended for putting away enormous measures of advertising information.
By putting away the entirety of your information in an advertising information stockroom rather, you can quit hanging tight for that beast Excel to load and spare your VLOOKUP a good time for littler datasets.
Reason 3: Get Immediate Access to All the Historical Data You’ve Ever Dreamed
Talking about the entirety of your information…
Showcasing stages have this irritating propensity for just putting away a X measure of recorded information. What’s more, to exacerbate the situation, contingent upon the stage, X can mean anything from months to years.
As such, by depending on local investigation interfaces for information stockpiling, you’re gambling losing it for good.
With Supermetrics and your preferred information distribution center supplier, you can ensure all the chronicled information you need is in one spot, prepared for some genuine recorded cross-channel examination at whatever point you need it.
All things considered, what better approach to reveal some concealed patterns than taking a gander at relationships inside a more drawn out timeframe?
Reason 4: Access a Deeper Level of Insights
Be cautioned here that not all information pipelines are made equivalent.
As Eddie and his group at Inseev immediately saw, not every person pays attention to information granularity as we do at Supermetrics:
“We had a go at utilizing Stitch Data, Blendo, and others, yet we found that the patterns they offered didn’t have connectors to all the stages we required. What’s more, when they had the connectors we needed, they didn’t have the granularity we were searching for.”
Word from the shrewd (i.e., Eddie): When you’re trying various arrangements, make a point to give close consideration to information granularity. All things considered, you’ll need your information distribution center to store the entirety of your showcasing information, not only some of it.
Reason 5: Spend Less Time on Reporting and More Time on What Matters
Revealing can be a gigantic time-suck for advertisers. Truth be told, the Inseev Interactive group reports that they’ve figured out how to spare hundreds, if not thousands, of hours with Supermetrics.
All things considered, Supermetrics spares our clients 53% of the time they used to spend on physically constructing reports.
That is hours consistently that they can put towards breaking down the numbers, improving their battles, and settling on better choices dependent on precise information.
Reason 6: Get Serious About Data Security
Keeping your advertising and client information protected and secure ought to be a need.
That is the reason when you’re picking an information stockroom accomplice and an information move arrangement, you’ll need to painstakingly vet the other options.
At Supermetrics, we never store your information during the exchange (since we accept that is the thing that your promoting information distribution center is for).
Rather, we scramble it at the source and unscramble it at the goal, making it basically outlandish for anybody to capture.