Google Algorithm Update 2021 : Page Experience Update
Google will highlight search results that have an excellent page experience.
The Google Page Experience update is about to launch next May, Google confirmed Tuesday. That’s roughly a year after the corporate first announced the update and provides us another six months to organize for it.
The update will take expected user experience into consideration for ranking in search results. “Today we’re announcing that the page experience signals in ranking will roll call at May 2021,” Google said within the announcement.
Google also will test showing a “visual indicator that highlights pages in search results that have great page experience,” the corporate noted Tuesday.
What is page experience?
To understand how a user will perceive the experience of a selected website, Google will evaluate a group of signals. These include signals like how quickly a page loads if it’s mobile-friendly, runs on HTTPS, has intrusive interstitials and whether content jumps around because the page loads.
As we outlined in May, page experience is formed from several existing Google search ranking factors, including the Mobile-friendly update, Page Speed Update, the HTTPS ranking boost, the intrusive interstitials penalty, safe browsing penalty, while refining metrics around speed and usefulness. These refinements are under what Google calls Core Web Vitals.
Read our Guide to Core Web Vitals for a deeper dive into what you would like to understand about these key user experience metrics.
Visual indicators of user experience in search results
When the Page Experience update goes live, Google said it’ll test various ways to display a “visual indicator” within the search results which will inform a searcher if a selected search result’s expected to possess an excellent experience. Google has shown these sorts of visual indicators before with AMP icons, slow labels, mobile-friendly labels, and more.
“We believe that providing information about the standard of an internet page’s experience is often helpful to users in choosing the search result that they need to go to,” Google wrote. “On results, the snippet or image preview helps provide topical context for users to understand what information a page can provide. Visual indicators on the results are different to try to an equivalent, and that we are performing on one that identifies pages that have met all of the page experience criteria.”
We asked Google for a sample of what this visual indicator may appear as if, but the corporate had nothing to share at this point.
It is hard to mention how long the user experience indicators will last, it depends on if Google decides, supported the info if it’s worth displaying within the search results.
Testing soon. Google said you’ll see these icons and labels within the search results soon. “We decide to test this soon and if the testing is successful, it’ll launch in May 2021 and we’ll share more details on the progress of this within the coming months,” Google wrote.
How to steel oneself against the Page Experience update
You can start preparing now for user experience to become a ranking factor now. The Core Web Vitals report in Google Search Console is a superb place to start out getting a way of how your site is performing in these areas.
AMP won’t be required for articles to point out within the Top Stories carousel in search after this update launches in May 2021. Google will still support AMP, however, calling it “one of the simplest and cost-effective ways for publishers looking to realize great page experience outcomes.” If you publish an AMP version of your content, Google Search will “link thereto cache-optimized AMP version to assist optimize delivery to users, even as is that the case today,” the corporate said
How much of an impression this may really wear rankings isn’t yet clear. Many SEOs expect it’ll be relatively minor since many of the Page Experience signals already factor into Google’s search algorithms. However the visual indicator Google announced today will give SEOs a much bigger speaker to advocate for or her companies to pay more attention to Core Web Vitals and other experience signals.
“I think this provides you good ammunition to travel to your web team or your performance team and say, ‘Hey, you know, Google . . . [is] getting to release this in six months then we’d like to specialize in it’,” Aja Frost, head of content SEO at HubSpot, said during an accept program Land on the Page Experience update in June, adding, “It is often hard to convince those teams that what you would like to specialize in is what they need to specialize in, so any quite official update or messaging does help push your cause.”
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